Vape Outlet

A UK online store with hundreds of products, dozens of brands, and next-day delivery.

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Context

A large catalogue, overlapping categories (kits, e-liquids, nic salts, pod kits), and multi-buy deals. We built navigation so a buyer reaches the right product in two or three steps rather than by scrolling.

What we built

Catalogue structure, navigation and filtering UX, UI, and frontend.

The challenge

A tightly regulated category in the UK: mandatory information had to be integrated without blocking the purchase.

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