Context
APO sells water from machines, but the real argument is elsewhere: less plastic and less transport. We built the site on that story rather than on equipment specs — from transport emissions to container reuse.
APO
A site for a drinking water vending network, built around the environmental argument.
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What we built
Content structure, design, frontend, and visual optimization.
The challenge
Sustainability reads as a slogan when stated in general. We tied every claim to a concrete user behaviour.
The larger builds, in short. The full network lives on the projects page.
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